The overall appearance of the W980 is quite atypical compared to other Sony offerings. Taking the role of fashion experts of Armani and Ferre’s rank (we are joking), we define it as a combination of retro elements and extravagant charm. We last saw it in the budgeted Z555 which is also made of plastic like this one. However, the material here gives a cheap feel; unbecoming for a high-class phone.