Director Ram Gopal Varma says the idea of making his recently released horror film "Phoonk" came from the news channel India TV.

"The idea to make a film on black magic came from India TV. The channel keeps on showing various programmes on black magic. I watched various programmes on black magic and super natural powers on the channel and approached Azam Khan with the concept. He liked it and the whole script was written," Varma told reporters here.

Azam Khan's One More Thought Entertainment has produced the film.

Critics have panned the film, but "Phoonk" reportedly saw a good opening with 70 percent collection. Thanks to pre-release publicity, it has been successful in drawing a considerable chunk of audience in the multiplexes.

Varma celebrated the success of the the film here Monday.