With its Office franchise under attack from a host of competitors offering free software, Microsoft (NSDQ: MSFT) is hoping that a new subscription pricing model for its cornerstone desktop franchise will encourage consumers to continue upgrading to the latest editions of the product.
Microsoft said Wednesday that it will give consumers the option of buying an annual license for Office and its Windows Live OneCare security package for $69.99 per year under a program called Equipt. The license covers use of the software on up to three computers and includes access to all future product upgrades.
Subscribe to my feed